Kelley Blue Book, the leading provider of new car and used car information for consumers, reported that Hyundai upheld its No. 1 spot for brand loyalty on KBB.com for Q3 2011, making it the second consecutive quarter on top.
For Q3 2011, Hyundai’s brand loyalty was at 48 percent, with Toyota nearly closing in at 47.9 percent and Subaru at 45.9 percent. The other top-five brands for Q3 2011 are Kia in the fourth spot at 45.3 percent and Ford in fifth at 45.2 percent.
For the first time, Honda is not in the top-five brands and is sitting comfortably in the 6th spot at 44.2 percent. Honda’s dip in loyalty is likely the result of the unfavorable reception of the 2012 Civic. In addition to that, Honda’s perceived supply issues have influenced shopper activity. As year-end approaches, brand loyalty typically begins to rise.
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